Meet the subject

Shichi-Go-San: celebrating a child’s growth

Shichi-Go-San marks childhood milestones associated with ages three, five and seven. Families commonly dress children for a shrine visit, giving thanks for growth and praying for the years ahead. Mid-November is the familiar season, but the date, age conventions and clothing vary between places and households.

A schematic family shrine visit

The name literally joins seven, five and three.

Kamioki, hakamagi and obitoki name older childhood rites.

Traditional counted age differs from age measured in completed years.

01

Planning and understanding the celebration

The child’s growth is the occasion

A family visit in festive clothing gives visible form to thanks for a child’s development and wishes for continued well-being. Hiroshima’s shrine association explains the observance in those terms. Clothing and photographs are prominent parts of the occasion, while growth remains its underlying subject.

November 15 is a reference date

Meiji Jingū notes that families increasingly choose a convenient day around November 15. It also records earlier variation in the season of celebration. The representative date should not be read as a nationwide requirement to attend on that single day.

A historical pattern is not an admission rule

The familiar arrangement links three-year-old boys and girls with kamioki, five-year-old boys with hakamagi, and seven-year-old girls with obitoki. Meiji Jingū also welcomes boys and girls at five and seven, and notes regional differences. Historical associations help explain the observance without disqualifying a family’s different choice.

Which kind of age?

Under traditional counted age, a child is one at birth and gains a year at New Year. Completed age counts years since birth. Shrine accounts describe a shift towards the latter in recent practice. The same written age can therefore refer to children of different completed ages; the counting convention matters.

Example: a child born on 20 December 2022

DateCompleted yearsKazoe-doshi
At birth01
1 January 202302
20 December 202312

Completed age increases on birthdays; kazoe-doshi increases at New Year. These dates are hypothetical.

02

Older rites and familiar objects

Hair, hakama and the sash

Kamioki relates to beginning to grow the hair; hakamagi to beginning to wear hakama; obitoki to changing from a child’s fastening cords to an obi. These different rites became associated with the combined celebration. These historical rites explain associations within the modern celebration, whose arrangements vary between families. Meiji Jingū’s clothing examples include a sleeveless hifu over kimono for a three-year-old girl, haori and hakama for a five-year-old boy, and an obi for a seven-year-old girl. They illustrate clothing choices rather than defining eligibility.

Before kamioki: closely shaved hair
Later, after beginning to retain and grow the hair
Before hakamagi: a child in kimono
Hakamagi: beginning to wear hakama
Before obitoki: fastening with ties attached to the garment
Obitoki: changing to a broad obi

Each pair explains a separate rite. The longer hair is a later result of growth; the three pairs do not form a compulsory sequence for one child.

Chitose-ame

The long bag of chitose-ame is a familiar celebratory object. Names invoking a thousand years or a long life express wishes for longevity. Meiji Jingū records accounts of such sweets being sold in Edo’s Asakusa. The sweet is associated with the occasion, rather than a universal condition for observing it.

03

Several rites became one named occasion

Court, warrior households and Edo

Meiji Jingū connects earlier childhood rites with Heian court practice and medieval kamioki, followed by warrior households. It places the familiar shrine-visiting celebration in Edo, especially the Kantō region. Its account includes the celebration of Tokugawa Tsunayoshi’s son Tokumatsu as one explanation for wider adoption, rather than establishing a single certain invention.

A modern name and a growing market

The shrine cites an 1878 newspaper use of the name Shichi-Go-San and describes more conspicuous celebration in the Taishō period. Merchants selling children’s festive clothes also helped its spread. The modern occasion thus brings together rites, a name and forms of celebration developed at different times.

Shimizu Tadao’s Shichigosan portrait, 1913; the original caption states age five

Nippon Road, Ishizue

Check your understanding

Must a family visit on November 15 itself?

No. Convenient dates nearby are also common.

Can a five-year-old girl or seven-year-old boy celebrate?

Yes. Meiji Jingū explicitly allows both; the historical pattern is not an eligibility restriction.

Does counted age three mean three completed years?

No. Traditional counted age starts at one at birth and increases at New Year.

Must every older rite be reenacted at a modern visit?

No. They explain historical associations rather than a compulsory sequence for every family.

Sources and images