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プリクラ
Purikura is a form of photo-booth play built around posing, decorating or retouching images, and taking away photo stickers or digital pictures. Its name abbreviates Print Club, the product launched in 1995.
A 2024 FuRyu developer account describes a coin-payment area, a photography space and two decorating booths. Moving to an editing screen frees the camera area for the next group. Arrangements, time limits and options vary by model.
Participants choose how to stand, pose and look at the camera. Some machines emphasize full-length pictures; others focus on faces or alternative angles. Full-body photography around 1998 and renewed attention to the shooting experience in the 2020s mark different phases in the equipment’s history.
Rakugaki means decorating the photographed image with writing, stamps or other graphics. Retouching can also change skin tones, eyes or the overall finish; moru is a common term for enhancing the desired look. Decoration and retouching can be combined, with tools differing between machines.
In FuRyu’s 2022 Haruiro Sekai example, each of two users selects a finish after the first shot and checks it in the preview. Touching an enlarged eye area on the editing screen opens makeup and retouch options, changing facial details rather than adding handwriting.
The announcement says each user’s retouched face also appears in the other’s downloaded picture. Shared photography and individual adjustments thus work together. Downloads in that announcement required paid Pictlink membership.
Printed stickers can be divided among the people who posed together or kept in an album. Mobile-image services and social media added ways to save and circulate digital versions. Print layouts, download methods and available features belong to particular machines and services.
After photography, the machine processes the images and combines them with the added decorations. FuRyu’s 2024 developer account describes one computer coordinating processing and image delivery across several booths so simultaneous groups do not slow one another down. This describes that company’s implementation.
Sega and Atlus launched Print Club on 25 July 1995, turning photographs into small stickers. The shortened name purikura spread into everyday usage for the activity, while other manufacturers developed machines under their own product names.
FuRyu’s history records full-body photography becoming popular with high-school girls in 1998 and brighter skin effects around 1999. Decorating, assembling albums and exchanging prints extended the activity beyond taking the picture.
The industry association’s twenty-year account records a decline after the 1997 boom, recovery with full-body photography, decorating and improved images in the early 2000s, renewed contraction after 2002, and growth in 2010. Its market measure is arcade revenue, distinct from manufacturers’ equipment sales.
Machines competed through framing, backgrounds and image processing, including Kachō Fūgetsu in 2003. The industry’s twenty-year history records Megami no Recipe sending images to mobile phones by infrared in 2006, and Bijin Premium emphasizing eye effects in 2007. Photographs increasingly moved from paper to phones.
LADY BY TOKYO, released in July 2011, promoted a more natural finish by improving the original image and reducing excessive processing. Detailed retouching and digital sharing also developed, with pictures used in mobile profiles. Natural-looking finishes and stronger enhancement remained different choices.
Haruiro Sekai in 2022 let friends in the same photograph choose separate retouching effects. EVERFILM in 2024 used projection to shape the photography space. These products changed personal controls and the shooting environment in different ways; features vary by model.
Sega announced the gradual nationwide rollout of fiz on 8 October 2020, describing its return to the market after about twenty years. The model captured three-second videos, linked stickers to AR effects through an app, and supported QR membership-based downloads. Its outputs extended beyond still printed images.
In November 2025, FuRyu announced a Shanghai Wanda cinema trial of a localized Hyper shot, adapting language and image finish and adding Demon Slayer collaboration frames and sticker designs. This was a dated overseas test at a specified location.
A puri-chō is an album of photo stickers. In a 2018 interview involving researcher Yuka Kubo, FuRyu and SHIBUYA109 lab., a former product monitor explained why her album held many pictures without her in them: friends had exchanged prints during high school. Her album records pictures circulating within a friendship group.
The same interviewee recalled choosing darker or lighter finishes according to the season and trying different machines. Her account shows that enhancement need not mean one universally preferred face or finish. Choices depend on personal taste, available tools and the fashions of a particular moment.
It abbreviates Print Club, the product launched in 1995, and became an everyday name for the activity.
In the FuRyu layout described here, separate camera and editing spaces allow one group to decorate while the next group poses.
Decoration adds writing, stamps or graphics; retouching alters features such as skin tones or eyes. Options depend on the machine.
Friends can exchange prints, so an album may include stickers received from other people.
No. Printed stickers remain important, while mobile services and social media also support saving and sharing digital pictures.
Each chooses a finish and retouches their own face; that retouched face also appears in the other person’s downloaded picture.